Jethro is a technical product that delivers database performance acceleration. The product needs to be marketed not only to a database architect who will implement the solution, but also to business users, analysts and potential investors. The product, which is essentially a dry and technical solution, needs to be humanized and easy to relate to.
A short overview video that explains Jethro’s technology without diving into too much resolution. This video packages a dry product in an entertaining video that serves to whet the palette of technical people who would want to know more. The video humanizes the brand with its cartoon appeal and use-case of leveraging Jethro to save endangered wildlife.